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West Michigan Ag Alliance Promotional Project

Our regional promotional project has 2 phases:

1. To participate in a statewide initiative that will award consumers in Grand Rapids and Detroit with free groceries for a year

2. To partner with a local cinemas for a regional promotional effort and show a 30 second clip in front of every movie at the 4 cinema locations in West Michigan for 52 weeks. These trailers would feature local farmers of various commodity/crop/livestock backgrounds.

The WMAA made a $25,000 contribution to the statewide free food for a year campaign. You can learn more about it by visiting: